Expert advice on fighting ad fraud and maximizing ROI.
As an agency, you live and die by your metrics. You spend hours optimizing ad copy, refining audience targeting, and A/B testing landing pages to squeeze every ounce of performance out of your client's budget.
We all love the affiliate channel. It’s the "risk-free" dream, right? You only pay when you see the money in the bank. But here’s the reality: if you aren't looking at your traffic forensically, you aren't just paying for performance, you’re being taxed on your own hard-won organic sales. This isn't just a "compliance issue"; it’s straight-up attribution theft.
"Seeing is believing" used to be the gold standard for brand protection. If you had a screenshot of a violation, you had a case.