Paid Search
Stop Paying the "Toll": How Affiliates are Intercepting Your Brand Sales
We all love the affiliate channel. It’s the "risk-free" dream, right? You only pay when you see the money in the bank. But here’s the reality: if you aren't looking at your traffic forensically, you aren't just paying for performance, you’re being taxed on your own hard-won organic sales. This isn't just a "compliance issue"; it’s straight-up attribution theft.